Search marketing is considered to be an important aspect of the web industry. In this sort of marketing, one is required to highlight the features and benefits of the personal product. It is very essential to brand in today’s world for good sale in minimum resources. The person dealing with all these issues is required to have a sound knowledge of the marketing business and strategies. It is the common tool used on the internet to make the websites more visible and easily available at instant searches. As most of the business activities take place online only in present time, people have acknowledged the need for having a better marketing strategies in order to promote the individual services and products. With internet marketing, the concept of Search Engine Optimisation is also becoming very famous. This particular aspect helps in providing an edge over the other competitors on the internet marketing point of view. It helps in positive promotion of the marketing website and along with that makes it more visible to others. While a person enters some keyword to search something the SEO enabled website links appear instantly on the very first page of the results. This is the basic advantage of SEO. It also enables a huge traffic to view the website by increasing its visibility. Also, advertising through pay per click can be considered as an effectual SEO tool that involves flashing of various advertisements for the companies in return of sharing of some percentage profit that the company earns.